MWR Navy Race Marketing Specialist

Description:

This position is assigned to the Fleet and Family Readiness (FFR); Fleet Readiness (N92), Commander, Navy Region Southwest, San Diego, CA. Incumbent serves as the Commercial Sponsorship/Marketing Manager for the Navy Marquee Run-Coronado Bay Bridge Run ("NMR-CBR"). This position is responsible for commercial sponsorship, advertising and marketing for the NMR-CBR, with the intent to expand the event to national notoriety and international participation.

Requirements:

• Knowledge of DoD commercial sponsorship program policies, procedures, and techniques.
• Knowledge of commercial sponsorship and advertising agreement writing.
• Knowledge of community relations and public affairs techniques.
• Knowledge of marketing techniques and strategies for event promotion.
• Knowledge of applicable military protocols and procedures.
• Knowledge of and ability to conduct and analyze marketing research, including surveys, demographics, needs assessments, focus groups and pricing reviews.
• Skill in the use of state-of-the-art marketing/display equipment (projector, iOS, etc.)
• Skill in planning and coordinating media coverage for all races.
• Skill in facilitating press conferences.
• Knowledge of how to prepare and present creative concepts and marketing plans.
• Knowledge of target commercial businesses or categories enhancing the NRO programs.
• Skill in written and oral communication.
• Skill in organizing and handling numerous projects and events at one time.
• Skill in the use of a variety of communication and informational media methods and techniques to stimulate interest of a variety of publics, which have different levels of understanding.
• Skill in the use of a variety of informational marketing and media methods such as graphic arts, design, illustration, photographs, computers, broadcast, etc.
• Ability to develop a comprehensive commercial sponsorship and advertising plan for a Race Organization.
• Ability to identify the characteristics of target audiences and determine the most effective sources, methods, and techniques to use in reaching patrons.
• Ability to analyze the results of information gathering techniques, surveys, inquiries, etc. to improve upon existing systems.